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Outstanding Interviews



Media TrainingIf you want to conduct outstanding interviews that promote your business, differentiate your point of view and influence your target audience there are only three things you have to do:

Prepare. Prepare. And prepare.

Simple enough - but how do you do it? Total Awareness Coaching helps clients apply a systematic process to develop and deliver stories that matter to the media. At the same time, we help our clients respond clearly and credibly to even the toughest and most challenging questions.

Over the course of your session with Total Awareness Coaching, your organisation's spokespeople will learn more about how journalists work - in print and broadcast media - and how you can tailor your story to be as useful as possible.

Our clients leave our interview preparation sessions feeling confident and ready to present their stories.


Total Awareness Coaching has helped hundreds of people work more effectively with the media - from CEOs of Fortune 500 companies to internationally renowned artists and Olympic gold medallists.


Every session is uniquely tailored to the clients' needs and experience, combining theory with practice. You'll leave the session informed, energised, confident and clear - essential ingredients for success with the media.


Here are just a few of the people the Total Awareness Coaching

team has helped thrive in interviews and presentations:


Robert Pollet, CEO, Gucci Group
Mark Lee, CEO, Gucci

Mike Todman, Executive Vice President, Whirlpool Corporation
Marc Bitzer, President, Whirlpool Europe

John Browett, CEO, DSGi
Nicholas Cadbury, Finance Director, DSGi

Mark Hanson, Chief Executive, GBCORP

Mark Price, Managing Director, Waitrose
Richard Hodgson, Director of Buying, Waitrose
Tony Solomons, Director of Customer Development, Waitrose

Stephen McMillan, CEO, IMEX

Steve Burgin, President, AREVA T&D UK

Sandy Nairne, Director, The National Portrait Gallery (UK)
Marc Quinn, Artist
Allison Lapper, Artist (model for the sculpture on the 4th plinth in Trafalgar Square)

Jackie Stewart, Three-Time Formula One World Champion
Mark Spitz, Olympic Gold Medallist
Christopher Dean, Olympic Gold Medallist

 




Work Rules

"Journalists aren't supposed to praise things. It's a violation of work rules almost as serious as buying drinks with our own money."

PJ O'Rourke

 



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